What is Immersive Advertising?

Immersive Advertising is the Future of Marketing: Here's How Your Brand Can Join In

What Are Immersive Ads? (And Why Everyone's Talking About Them)

Digital marketing is evolving at breakneck speed, and its latest transformation is reminiscent of a techno-fantasy sci-fi film. The days of relying on static banner ads, pop-ups, and billboard-style promotions are fading, and in their place? Immersive advertising.

Immersive ads are the new frontier. They’re interactive, engaging brand experiences built directly into virtual worlds, games, and digital environments.

Instead of interrupting your scroll or pausing your game, immersive ads become part of the experience. Whether it’s a branded skateboard in Roblox, a virtual concert hosted by your favorite beverage company, or a digital avatar wearing your merch in a game -  immersive advertising is all about meeting audiences where they are, in ways that feel natural, fun, and meaningful.

Why Are Immersive Ads So Effective?

1. They don't feel like ads

When you see a Nike billboard in a video game you love, or a Red Bull drone flying overhead in a virtual race, it doesn’t feel like a commercial. It feels like part of the world — think modern product placement, like spotting a Stanley cup in a Sims kitchen or your Fortnite avatar rocking branded streetwear.

2. They're interactive

You can click, wear, ride, buy, share, or remix immersive ads. That level of participation creates deeper connections than static formats ever could.

3. They reach hard-to-reach audiences

Digital natives like Gen Z and Gen Alpha often spend more time in digital worlds than watching TV. Traditional ads just don’t cut it anymore. Immersive ads meet them where they hang out - in their favorite games, on platforms like Roblox, or across the broader metaverse.

Who's Using Immersive Ads (and Crushing It)?

Google x Roblox

In 2024, Google announced a new immersive ads pilot with Roblox. The idea? Help brands integrate video ads directly into Roblox games as 3D objects. Think digital billboards in virtual skateparks, or soda cans you can pick up during gameplay. It’s a new kind of native advertising that feels like part of the environment, unlike an invasive or jarring pop-up.

Vans World

Vans created an entire skatepark in Roblox where players can learn tricks, buy gear, and customize avatars with branded Vans merch. As of 2023, Vans World has attracted over [100 million visits](https://mobilemarketingmagazine.com/vans-world-passes-100-million-visits-on-roblox/#:~:text=Footwear brand Vans has just,running brand experiences on Roblox.). It’s not just advertising; it’s a branded experience that delivers lasting impressions.

Coca-Cola's Virtual Lounge

Coca-Cola has hosted immersive brand activations in gaming spaces and virtual platforms like Decentraland. Visitors can explore a branded lounge, unlock NFT collectibles, and join community events. It’s like stepping into the world of Coke - without leaving your room.

The Numbers Don’t Lie

• 61% of consumers say they’re more likely to engage with a brand that offers a unique immersive experience, and leading companies are catching on, with 64% already investing in technologies like AR, VR, 3D, and 360-degree video to scale those efforts beyond one-off activations.

• Over 380M monthly active users on Roblox, many of whom are Gen Z.

• 81% of marketers say they plan to increase investment in immersive technology over the next two years.

  
  

Why Immersive Advertising Matter for Your Brand

Traditional advertising can only take you so far. Attention spans are shorter. Audiences are fragmented. Expectations are higher.

That’s where immersive ads come in.

At Avatars Global, we specialise in helping brands enter digital worlds with purpose. Whether you're launching a product, engaging younger audiences, or experimenting with new formats, we can design immersive ad experiences that people actually want to spend time with.

Immersive Advertising Services We Offer:

• 3D avatar integration: Put your brand on the digital runway.

• In-world product placements: Billboards, branded objects, apparel and more.

• Cross-platform execution: Roblox, Unreal, Meta Horizon, Fortnite Creative, and beyond.

  
  

Start Your Immersive Campaign

Immersive ads aren’t just a trend, they’re the future of storytelling. If you're ready to explore what branded presence in a virtual world could look like for your company, get in touch to see what we can build together.

In a world where attention is the ultimate currency, it’s not enough to be seen.

You have to be experienced.

Reach out to our team at Avatars Global to get started.